Meaning of Colors in Digital Marketing
Meaning of colors in Digital Marketing: Did you know that the meaning of colors can influence the way consumers interpret your brand, define your product, and consequently influence the performance of your digital marketing campaign? This happens because each color carries a meaning, which in most cases provides a sensation for the consumer and generates a feeling about […]
What is a landing page?
What is a landing page? If you haven’t heard of it yet, this article is for you. This feature has become quite common in digital marketing and web development, and you may be wondering: after all, what is a landing page? A landing page is nothing more than a conversion page, with the sole intention of converting the […]
What is Inbound Marketing?
What is Inbound Marketing? : Today, we have heard a lot about Inbound Marketing in digital marketing strategies and lead acquisition. Everyone already knows what traditional Marketing is, but after all, what is Inbound Marketing? Also known as Attraction Marketing, Inbound Marketing is based on creating relevant content to attract your target audience and subsequently turn them into customers. Unlike traditional […]
Factors to consider to ensure your brand strategy is integrated
Integrated branding is the strategic use of all branding elements or variables such as logo, websites, advertising, print media, product packaging and design and other variables to create a brand feeling and make customers associate that feeling with the company values. Integrated branding has become an ethical framework in which modern companies adopt to ensure […]
OFFICE EXPO: HOW TO STAY FOCUSED AT WORK
The office would, in a perfect world, be a calm place where you could complete your best work, but in practice, it is more like a maze of distractions. Threatening to hinder your productivity are intrusions such as chatty coworkers and email notifications. We suffer the consequences of lost time each time we become sidetracked. […]
HOW TO MANAGE WORK WHILE TRAVELLING
Because we care, we will be letting you in on how to navigate through some work hurdles. Tasks can be overwhelming sometimes, especially when you have places to be and other things you need to do. The tension that comes along with juggling your task and other duties that may or may not be work-related […]
YOUTUBE VIDEO MARKETING
Small-scale and large-scale businesses have hopped on the video marketing trend, and people seem to be interested in it, don’t they? There are popular sites where people make video content; TikTok, Facebook and Instagram, however creating a YouTube channel might actually be the best option when it comes to video marketing. It has been discovered […]
SEO ROLES IN DIGITAL MARKETING
Search Engine Optimization (SEO) has an essential role in Digital Marketing, and of course, is one of the strategies when selling on social media and other digital platforms. You are likely to get more visitors and more clients when your content ranks higher on the search engine results page (SERP). Marketing on social media platforms […]
FACEBOOK ADVERTISING
With 2.9 billion active users, Facebook is the most popular social network of them all. Regardless of the type of business you run, your clients are undoubtedly on Facebook. Additionally, two-thirds of Facebook users view the pages of local businesses at least once every week. It should come as no surprise that 93% of marketers […]
WHAT TO CONSIDER IN E-COMMERCE
Creating an online presence for your business can cause mixed feelings, doubts and excitement too, because you would be adventuring into a new business or a new location that is not a “Brick and Mortar” location. The Covid-19 pandemic gave a hard push to organisations which got them to set their businesses online in order […]