Search Engine Optimization (SEO) has an essential role in Digital Marketing, and of course, is one of the strategies when selling on social media and other digital platforms. You are likely to get more visitors and more clients when your content ranks higher on the search engine results page (SERP).

Marketing on social media platforms is one of the effective ways of driving people to your website; however, it requires strategic drives and depends on an effective strategy that drives brand awareness and Return on Investment ( ROI). To ensure a smooth digital marketing campaign, your content marketing, SEO strategies and social media must be in sync.

Most social media marketers depend solely on social signals; Likes, and shares. Social Signals stopped being a ranking factor as of 2014 by Google.

In other to achieve a good search engine ranking, you must have high-quality backlinks from reputable sources. Although shares and likes aren’t regarded as a tool for search engine ranking, shares could help you generate traffic. Reputable sites and influencers could share your content and from that you’re likely to gain more visitors, leading to a higher SEO ranking.

Google doesn’t recognize shares, but it does recognize backlinks that result from those shares. 

AfrikBrand will let you in on ways you can gain backlinks using social media.

  • Promote your content through E-mail marketing, push notifications on mobile apps, and also to subscribers. Also promoting content on social media platforms through influencers and ads.
  • Carry out research on keywords related to your content and make sure to add a few whilst creating content.
  • Construct contents that are link worthy and would attract visitors.

SEO plays a significant role in driving sales, especially when driven strategically.

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