Creating an online presence for your business can cause mixed feelings, doubts and excitement too, because you would be adventuring into a new business or a new location that is not a “Brick and Mortar” location. 

The Covid-19 pandemic gave a hard push to organisations which got them to set their businesses online in order to keep the business surviving. Setting up a business online isn’t just signing up on social media platforms, creating a logo, and posting content. This requires careful planning and a clear understanding of what platforms to use and how to ensure operational efficiency.

Considering potential pitfalls and which e-commerce model works best for your business when planning your e-commerce website is a must. You have to ask yourself these questions:

  • What are our objectives?
  • What are our payment gateways?
  • When we get to the sale, how do we deliver?
  • Do we need a logistic partner?
  • How do we get returns?
  • Are we buying or manufacturing by ourselves?
  • What content do we need to encourage people to purchase from us?

All these and more are questions needed to be answered before venturing into e-commerce. Businesses with physical locations already before going into e-commerce are on a benefitting end, as they must have built brand credibility and already have a specific customer base to structure on. Physical locations can also support your e-commerce store. By combining your online and offline stores you can offer a more holistic and focused customer experience that aligns with customers purchasing habits.

Pitfalls are necessary considerations when starting any business; offline or online.

  • Considering if your business is suitable to be online is necessary as it could be a pitfall. Not all firms can successfully operate online.
  • Understanding what business model works for you is essential. Your business will fall off the ladder if you just jump into e-commerce with a random model. 
  • Carefully estimate your capital investment; mere presumptions will cause your business to falter as your presumed capital might run out halfway into the business process.

According to the statistics, mobile devices account for 51.92% of all web traffic and mobile usage typically surpasses desktop use which has an effect on shopping and communication behaviour. This means that mobile traffic continues to soar. Visit to face a mobile-heavy marketing world.