Local vs. Global Targeting: Choosing the Right Market Scope
Starting a business in Nigeria comes with its fair share of challenges and opportunities. One of the crucial early decisions you’ll need to make is who your target customers will be—those in your local area or those from different parts of the world. This choice, often referred to as local vs. global targeting, is like […]
Why Email Marketing Is So Important.
Email marketing has the highest return on investment (ROI) of all forms of marketing, averaging about $36 in return for every $1 spent. Email marketing has been employed by businesses worldwide and it has emerged as a potent tool to connect, communicate, and convert leads into returning clients. What is Email Marketing Anyway? Think of […]
Best Techniques for Writing Captivating Ad Copy that Converts
Imagine you’re scrolling on Facebook or Instagram, suddenly you see an ad that speaks directly to what you want, and you find yourself clicking on “Buy Now” or “Learn More” . That, my friend, is the power of a killer ad copy! We’re about to spill our best tips for ad copies that will boost […]
Factors to consider to ensure your brand strategy is integrated
Integrated branding is the strategic use of all branding elements or variables such as logo, websites, advertising, print media, product packaging and design and other variables to create a brand feeling and make customers associate that feeling with the company values. Integrated branding has become an ethical framework in which modern companies adopt to ensure […]
OFFICE EXPO: HOW TO STAY FOCUSED AT WORK
The office would, in a perfect world, be a calm place where you could complete your best work, but in practice, it is more like a maze of distractions. Threatening to hinder your productivity are intrusions such as chatty coworkers and email notifications. We suffer the consequences of lost time each time we become sidetracked. […]
HOW TO MANAGE WORK WHILE TRAVELLING
Because we care, we will be letting you in on how to navigate through some work hurdles. Tasks can be overwhelming sometimes, especially when you have places to be and other things you need to do. The tension that comes along with juggling your task and other duties that may or may not be work-related […]
SEO ROLES IN DIGITAL MARKETING
Search Engine Optimization (SEO) has an essential role in Digital Marketing, and of course, is one of the strategies when selling on social media and other digital platforms. You are likely to get more visitors and more clients when your content ranks higher on the search engine results page (SERP). Marketing on social media platforms […]
FACEBOOK ADVERTISING
With 2.9 billion active users, Facebook is the most popular social network of them all. Regardless of the type of business you run, your clients are undoubtedly on Facebook. Additionally, two-thirds of Facebook users view the pages of local businesses at least once every week. It should come as no surprise that 93% of marketers […]
WHAT TO CONSIDER IN E-COMMERCE
Creating an online presence for your business can cause mixed feelings, doubts and excitement too, because you would be adventuring into a new business or a new location that is not a “Brick and Mortar” location. The Covid-19 pandemic gave a hard push to organisations which got them to set their businesses online in order […]
HOW AFRIKBRAND CAN HELP YOUR BUSINESS GROW
Every business wants to pop up when a prospective customer goes online to search for a product or service, does it just work that way? , No it doesn’t, many things need to be aligned properly before you can get your business to that stage. Going digital involves a lot of concentration and a proper […]