Local vs. Global Targeting: Choosing the Right Market Scope
Starting a business in Nigeria comes with its fair share of challenges and opportunities. One of the crucial early decisions you’ll need to make is who your target customers will be—those in your local area or those from different parts of the world. This choice, often referred to as local vs. global targeting, is like […]
Why Email Marketing Is So Important.
Email marketing has the highest return on investment (ROI) of all forms of marketing, averaging about $36 in return for every $1 spent. Email marketing has been employed by businesses worldwide and it has emerged as a potent tool to connect, communicate, and convert leads into returning clients. What is Email Marketing Anyway? Think of […]
Best Techniques for Writing Captivating Ad Copy that Converts
Imagine you’re scrolling on Facebook or Instagram, suddenly you see an ad that speaks directly to what you want, and you find yourself clicking on “Buy Now” or “Learn More” . That, my friend, is the power of a killer ad copy! We’re about to spill our best tips for ad copies that will boost […]