Living Footprints in African History – Griots
“Listen, and I will tell you the story of Sundiata, the Prince of Mali. Born to a prophecy, he was weak at birth, but fate had grand designs for him. Against all odds, he rose to unite the twelve kingdoms of Mali, bringing peace and prosperity to the land. His courage, his wisdom, and his […]
5 Innovative Strategies to Maximize Your Digital Marketing ROI
How do you ensure that every dollar you invest is not just spent, but yields tangible returns? With businesses fiercely competing for online visibility and customer engagement, it’s crucial to adopt innovative strategies that can maximise your Digital Marketing ROI. The main goal for businesses all around the world is to make the most money […]
Don’t Miss Out: Invest Africa’s Premium Investment Conference
Are you ready to boost your investment opportunities? Invest Africa’s upcoming conference is your chance to connect, grow, and succeed. This isn’t just another event; it’s a high-impact, premium gathering that delivers real value. Here’s why you need to be there. Proven Success Past conferences by Invest Africa have a great track record. In fact, […]
What is SGE?
Google’s Search Generative Experience (SGE) is an innovative feature that enhances the traditional Google search engine by integrating generative AI-powered results into the responses to search queries. This feature was first announced at the Google I/O conference on May 10, 2023, as part of Google’s continuous efforts to evolve its search capabilities. Key aspects of […]
Maximizing ROI with Social Media Advertising in Nigeria
Introduction Social media advertising has become an essential tool for small businesses in Nigeria to maximize their return on investment (ROI). With the increasing number of internet users and the popularity of social media platforms, it is crucial for entrepreneurs, marketers, and small business owners to understand how to leverage these platforms effectively. This blog […]
Topic: How to track and improve website conversion rate
Do you get visits to your website but very little conversion? Does it feel like nobody is taking action? Do you want more people to sign up for your newsletter, buy your products, or fill out contact forms? Improving your website’s conversion rate is key. Conversion rate is the percentage of website visitors that take […]
How to Set Up Google Analytics 4 (GA4) and Search Console on Your Website.
Google Analytics 4 (GA4) is the latest version of Google’s powerful web analytics tool. It’s designed to provide deeper insights into website traffic and user behavior. Here’s a step-by-step guide to setting it up: 1. Creating a Google Analytics Account First things first, you need a Google Analytics account. 2. Setting Up a Property in […]
How to Get a Graphic Design Education ?
Learning graphic design is an exciting journey that can be pursued through both online and offline methods. Let’s explore how you can get a solid graphic design education through these avenues. 1. Online Courses and Tutorials: Online platforms offer a plethora of courses tailored to various skill levels. Websites like Coursera, Udemy, Skillshare, and LinkedIn […]
How to Become a Graphic Designer?
Have you ever thought about how cool logos for famous brands are made? Or how websites look so awesome with their colors and fonts? Graphic design is what makes all of that happen. But what exactly is graphic design, and how can you become a part of it? Let’s explore and learn about what graphic […]
Local vs. Global Targeting: Choosing the Right Market Scope
Starting a business in Nigeria comes with its fair share of challenges and opportunities. One of the crucial early decisions you’ll need to make is who your target customers will be—those in your local area or those from different parts of the world. This choice, often referred to as local vs. global targeting, is like […]