Topic: How to track and improve website conversion rate
Do you get visits to your website but very little conversion? Does it feel like nobody is taking action? Do you want more people to sign up for your newsletter, buy your products, or fill out contact forms? Improving your website’s conversion rate is key. Conversion rate is the percentage of website visitors that take […]
How to Set Up Google Analytics 4 (GA4) and Search Console on Your Website.
Google Analytics 4 (GA4) is the latest version of Google’s powerful web analytics tool. It’s designed to provide deeper insights into website traffic and user behavior. Here’s a step-by-step guide to setting it up: 1. Creating a Google Analytics Account First things first, you need a Google Analytics account. 2. Setting Up a Property in […]
Meaning of Colors in Digital Marketing
Meaning of colors in Digital Marketing: Did you know that the meaning of colors can influence the way consumers interpret your brand, define your product, and consequently influence the performance of your digital marketing campaign? This happens because each color carries a meaning, which in most cases provides a sensation for the consumer and generates a feeling about […]